Your podcast needs to show up at Apple Podcasts directory, because it’s the largest catalog for podcasts. As you submit your show, you’ll be able to be able to be listed under 3 separate categories so it’s a good idea to choose relevant categories from the start.

Here’s the most recent Apple Podcasts Category List:

Arts:

  • Design
  • Fashion & Beauty
  • Food
  • Literature
  • Performing Arts
  • Visual Arts

Business:

  • Business News
  • Careers
  • Investing
  • Management & Marketing
  • Shopping

Comedy (no subcategories)

Education:

  • Educational Technology
  • Higher Education
  • K-12
  • Language Courses
  • Training

Games & Hobbies:

  • Automotive
  • Aviation
  • Hobbies
  • Other Games
  • Video Games

Government & Organizations:

  • Local
  • National
  • Non-Profit
  • Regional

Health:

  • Alternative Health
  • Fitness & Nutrition
  • Self-Help
  • Sexuality

Kids & Family Music News & Politics (no subcategories)

Religion & Spirituality:

  • Buddhism
  • Christianity
  • Hinduism
  • Islam
  • Judaism
  • Other
  • Spirituality

Science & Medicine:

  • Medicine
  • Natural Sciences
  • Social Sciences

Society & Culture:

  • History
  • Personal Journals
  • Philosophy
  • Places & Travel

Sports & Recreation:

  • Amateur
  • College & High School
  • Outdoor
  • Professional

Technology:

  • Gadgets
  • Tech News
  • Podcasting
  • Software How-To

TV & Film (no subcategories)

 

That’s it. These are all of the categories that you’ll find in the Apple Podcasts directory. Something to keep in mind, is that there’s no magic bullet to rank higher in a certain category, but it’s always a good idea to optimize your show for internal iTunes SEO.

At the end of the day, focus on creating a high-quality show and as your listenership grows, you’ll find your show ranking higher at specific categories.